Novotel Sunshine Coast Resort - Case Study

More than 450 of the world’s leading sports medicine researchers and practitioners converged on the Sunshine Coast this month to network and exchange ideas at the annual ASICS SMA Conference at the Novotel Sunshine Coast Resort & Convention Centre.

Visit Sunshine Coast’s Head of Business Events Ali Thompson said she was excited to welcome the conference back to Queensland and honoured to be a guest speaker, along with Division 8 Cr Jason O’Pray of Sunshine Coast Council.

“This is the second time the conference has been held here on the Sunshine Coast – which is a testament to our beautiful region and what we have to offer for business events.

“Here on the Sunshine Coast, we pride ourselves on radiating a sunny disposition, fostering a ‘sunshine state of mind’ in attendees, and enhancing clarity, productivity and tranquillity.

“This conference alone had an estimated economic value of over $950,000. In addition, many delegates stayed extra days before and after the conference to enjoy the sun, sand and hinterland, adding economic benefit to our region.

This is particularly valuable off-peak mid-week,” she said.

Sports Medicine Australia hosted the 2023 ASICS SMA Conference from 11 to 14 October.

“We had more than 450 delegates – including medical practitioners, allied health professionals, academics, students, and others interested in sports medicine, along with expert presenters, both domestic and from overseas,” said SMA’s Conference and Events Manager Claire Taylor.

“The 2023 ASICS SMA Conference was incredibly busy, with keynote sessions, masterclasses, showcases, speeches, workshops, symposiums, and presentations running concurrently in four purpose-built conference spaces.

“Delegates and presenters loved the venue, accommodation, warm welcome, professionalism of staff and especially the beautiful location. A stunning event in a stunning location.”